标题: BDGM33a1r9 [打印本页] 作者: 过户如图后天 时间: 2014-10-22 12:56 标题: BDGM33a1r9 ??
For the British, buying furniture is a miserable thing. To save money, many other well-known large Ikea furniture dealers, stores usually arranged in the city suburbs. Consumers not only have to endure twelve hours of tedious drive, have to find a parking space and a headache. Always elegant Englishman, often do this foul-mouthed, complaints continued.
Orange-like sofa chairs, ? 399; honeycomb-shaped shelves, ? 250; chain-shaped coffee table, ? 399; wavy shelves, ? 49 ...... Recently, a no facade and warehouse furniture company, puts furniture shop open to the "door of every British people", has attracted the attention of many consumers.
This called Made.com furniture dealers pass on the official website of many shapes trendy furniture designs, so users can vote on the next production of furniture. Consumers homes, can be purchased directly from the manufacturer at the favorite furniture. Surprisingly, yes,T02Hsaojnw, so avant-garde furniture shop owner, was actually 29-year-old native of Foshan Chinese Li Ning.
Edition written / reporter Feng Zhonghao
Big difference, big business
On the reason for the founder of a network of furniture company, Li Ning recalled his years of experience once the purchase of furniture.
"That, I wanted to purchase a leather sofa, I phase of the high-end sofa a famous designer," he says, "When I heard the sofa worth ? 3,000, this crazy price surprised me."
While he was determined to pay, a childhood friend gave him a call. This friend has just taken over parental furniture manufacturing plant, but this plant is the sofa manufacturer.
A friend told Li Ning, the prices of luxury sofas in fact only 250 pounds. He purchased directly from a friend on the sofa, a full saving ? 2750, this experience has aroused keen interest of his furniture market.
"A piece of furniture from the factory to the consumer's home, half-way there are many middlemen involved in furniture prices virtually constantly being raised." Business acumen to make Li Ning spotted one in business.
So he began to imagine, can be directly linked to the consumer furniture manufacturers, he said:. "This should be a good business."
In his opinion, since the well-known brands such as Ikea furniture market leader in 50 years, the furniture market has been the lack of reform and innovation, it is time people go "and stirring up this pool of stagnant water."
In recent years, with the development of the network, e-commerce pervasive, many industries are put on the cloak of the Internet. Li Ning said: "The furniture industry is one of the few industries to encroach on the Internet yet, I hope I can change this situation." The summer of 2010,S76Q3QGNDy, Li Ning, founder of Made.com.
"Democratic design"
Use of this site is very simple, customers simply register an account, you can vote and order.
Compared with traditional companies, Made.com feature is the company's largest production company wholly determined by what products the customer. Each month, the company will announce a number of new samples on the site map, so users can vote, the vote will be companies with high product included in Product, and is open to ordering consumers.
For example, a door by Swedish designer Salou Johnson designed chairs, customers browse through the design-like figure, you can choose to like or dislike, but also separately for product price and styling design stars judge, out of a 5 star.
Meanwhile, customers can also detailed statement of reasons for their favorite products. Website will regularly publish the top five most popular product of the month.
Those deep-pocketed large furniture companies will hire their own buyer, travel around the world furniture fair, buy design. Li Ning said: "We can not afford such a huge amount of overhead, so we simply design options to consumers, allowing them to select the desired furniture design we call democracy."
In fact, Made.com this vote by consumers select products into production business model called "crowd sourcing", since this model was born in 2006 created a lot of successful business case.
Without middlemen play
According to Li Ning introduced, customers choose their favorite products, you can order online directly. "Consumers need to pay after ordering certain advances, every transaction from order to receipt of no more than 10 days."
After receiving the orders, products entering the production process, every week, Li Ning will be aggregated orders and deliver them to the hands of producers, according to the number and type of production needs.
After production is complete, the company's product quality supervisors will be checked. Next, the packaged product, shipped to Britain by sea. Period, customers can view the path of the cargo transported through the site, track cargo. After the arrival of the goods, the company agreed with the customer time delivery.
"In London, this high cost of land in this way, we do not need warehouses, significant cost savings." Ning said.
His calculations, if the customer purchased a set of furniture from a physical store, the middle person involved including manufacturers, importers, shippers, wholesalers, retailers, consumers may want to pay ? 2,000. However, if purchased directly from the Made.com,wFpCrulMJR, only 550 pounds.
He believes that the company's advantage lies in the various middlemen kicked out. "Reducing the cost of the original furniture at reasonable prices to our customers." The company will determine when the start-up philosophy.
This novel concept, successfully attracted investors Brent? Hoberman eyes. Li Ning said: "I and Hoberman met through a friend, and told him the network's creative furniture company."
Hoberman also runs a furniture company, he realized that this novel form of prospects, readily from their own investment funds allocated in part to Li Ning.
Social networking sites to advertise
While investors get the favor, but in London the creative capital of the new company was born daily abundance, in the first two weeks, the market reflects the mediocre, so he really sweat. Then one day they can only receive one or two orders.
So Li Ning decided to advertise in the social network "Facebook" and "Twitter" on. "People started talking about us on the Internet, suddenly one day, earthshaking changes have happened, like the tides of orders coming." Li Ning excitedly recalls.
After a year of development, and now, more than 50 million people visit made.com website every month, every day they can sell a container of furniture, worth up to ? 25,moncler pas cher femme,000, Li Ning himself has become a media darling.
Li Ning seems consumers are more receptive to the London new things, but London is an international city, the world's merchant gathered here, they can share resources and information, and maintain close contact. This year, Li Ning plans to continue to expand their business overseas, will this novel model to more countries.
But he also admitted that their roots still in China. When the global economic malaise, to help Chinese manufacturers to export, so that he may feel proud.
Li Ning said: "I am looking forward to China will have more and better designers, eventually one day, their works will be into millions of households in the UK."