标题: pn4gnAyc37 [打印本页] 作者: dmkfgam05er 时间: 2015-2-25 09:16 标题: pn4gnAyc37 ???
Magnificent turn a crisis into successful city marketing, public relations crisis called a classic case, it would be reasonable several comrades terrific "
- MBA, Dean of Communication University of China Zhang Shuting
User Reviews & gt; & gt; & gt;
The load County
Some netizens said that several Huili county leaders to do is a "true wisdom" of public relations, Huili county government and the parties to quickly open microblogging small design apologize to admit mistakes, Huili county "boss" did not seem to blame small rough design technology, and laissez-faire which he cheerfully PS map and users interact more fun in the micro-Bo,http://www.aurosiksha.org/login/index.php?item/create_form/1, by the way also sell a bit Huili beautiful scenery, clever!
@ Lu East: Huili leadership lesson to the leadership in many places. If hard by the blockade, it is not the case. Netizens really simple, found that response. Worthy followers of IQ,http://bbsgsjj.yhaa.cn/forum.php?mod=viewthread&tid=832958, the crisis into a positive ad.
@ Old dragon to fly: Given a short time to vigorously promote PS events outside attention to be reasonable and decent Huili county government to actively deal with the matter, get the majority of users affirmed tourist city of propaganda played a positive role. Therefore,chaussures louboutin hommes, as one of the important stages of development Huili, we strongly recommend the event to load PS County. Huili, had strange names, remember this.
N Muttered L: leveraging the power of a good attitude gives the sincere feeling, Zhicuojiugai much better than trying to hide something.
Guangdong Ming @ _ Wan Jun: do not rough rough figure, the county fire,http://secmagazine.net/forum/viewtopic.php?pid=1607323#p1607323, happy people, so the value of this work mistakes.
Two days ago, Huili county government website was broke news pictures fraud, leadership "was suspended" Internet users attracted criticism and ridicule.
Yesterday, a dramatic reversal of what happened on the network negative comments on Huili County almost disappeared,chaussures louboutin hommes, replaced by a "crisis into opportunity," the recognition and appreciation.
Why do so? Netizen called "loser microblogging, microblogging into it."
The first stage? Crisis
Leadership "suspension" caused PS frenzy
26,http://www.civilservicesaudionotes.com/index.php?option=com_users&view=registration&return=aHR0cDovL3d3dy5jaXZpbHNlcnZpY2VzYXVkaW9ub3Rlcy5jb20vaW5kZXgucGhw, that someone broke the news that Huili County of Liangshan Prefecture website posted a news using the synthetic traces of visible leadership inspection photos. Subsequently, the picture on the Internet sparked PS frenzy.
Netizens on the picture for a new synthesis of the three original leaders out of Huili County, out of the country,http://www.aurosiksha.org/login/index.php?item/create_form/1, or even to leave the Earth, background includes multiple scenes on board,http://226studio.com/forum/profile.php?id=70867,scarpe hogan interactive, space, prairie, southern flood the scene.
Yesterday, microblogging has become even more of "Huili county leaders around the world to inspect a day" and "sets of plans."
The second phase? Positive response
Government website artwork
Day of the incident, Huili county government accept Tianfuzaobao and other media to make a positive response, and issued a statement of apology on the government website, posted the original PS ago.
And the general response to the crisis is different, Huili county also go one step forward: In the afternoon, Huili county government and party events Sun Zhengdong PS CAPE Sina microblogging real-name authentication,http://isaacscorner.com/activity/p/1018731/, explain the situation and apologize to the users.
Then users found Huili county microblogging microblogging and Sun Zhengdong positive and users interact with the same comic tone in response to users PS spoof, and took the opportunity to manage tourism promotion.
The third stage? Microblogging reversal
Party open "hype" leadership
27 evening began, forwarded and commented on the microblogging users on a variety of Huili county leaders PS spoof pictures, pick and choose their own that "favorite" to share with friends, and said he "at the same time strengthening exercises PS technology I also learn microblogging operations to introduce with Huili County. " "I heard PS continues, Huili leaders said a large pear. They not only want to maintain the same position for a long time in a floating state, but also around the world ran ...... busy tired of wood there?!"
Open "Take county leaders speculation", users accidentally while the impression of Huili County also changed,http://www.stressawaybridal.com/forum/profile.php?id=90028, saying "event with a humorous reversal of the PS."
The fourth stage? Harvesting Opportunities
Travel Tourism Promotion Management
Yesterday, some buy website promotion and travel agencies have begun processing travel packages. Previously unknown Huili a "map" fame.
Huili Pomegranate, Huili city,chaussure nike pas cher femme, began to enter the field of vision of Internet users have become microblogging heat transfer tourist information. Many netizens said that in more than PS joy, "to be a keen interest in science and would like to travel."
As of 9:00 last night, Huili county government official microblogging five information led more than 2,tiffany roma,000 fans, while the parties microblogging have more than 1,900 users attention.
Scholars Comment & gt; & gt; & gt;
Crisis PR
Learn Huili good example
Friends and scholars on the crisis public relations Huili County, gave a high evaluation.
MBA, Dean of Communication University of China Zhang Shuting, commented: "A crisis magnificent turn as successful urban marketing, called a classic case of crisis PR will manage this terrific several comrades." "China Crisis Management Report" editorial, researcher at the Institute of Public Communication, Renmin University of Sun, Xi said: "There is no shady crisis variable opportunity; if shady, opportunities may be a crisis."
China PR network official microblogging issued a document called "crisis public relations, the Huili learn a good example." The site analysis, Huili county government and the parties technicians timely public apology, and the PS's artwork and process public, for a variety of users spoof picture not only tolerance, but also follow forwarding, and took the opportunity to publicize the Huili those absolute PS had no beautiful pictures. Such a response level was friends sigh as "the most successful in recent years, the government crisis public relations case." Tianfuzaobao reporter Yang Huali