标题: chaussure louboutin pas cher it is to build their own platform [打印本页] 作者: b5294h77 时间: 2015-3-18 18:11 标题: chaussure louboutin pas cher it is to build their own platform Source: Sina column, author: Television poison tongue
Former director of the Film and Television Center SMG, now when the family Su Ning Meng Pictures in yesterday's lemon Moe gave a new share for ten Chinese drama sharp asked. Shanghai annual drama production and broadcast the annual meeting, Su's "Ten Questions" will cause massive spread of the industry and the media widely discussed, Luoyangzhigui the trend. This year has changed his identity, by national staff who venture into the sea to become, but the extent of speaking and sharp sense of change. Here is the full text of his speech, as well as film and television commentaries tongue alone.
Our company has a young new name - lemon Moe Pictures. "Ning Meng" the pursuit of fresh, young, lively and interesting. We thought now three-year plan, five listed, we do not hurry a plan, we learn to embrace change, we believe that as long as the young men will have the opportunity to run up.
Is already the fourth consecutive year, I will ask for an annual ten questions, question and answer way to talk about my views on the drama industry toward the next year,chaussure louboutin pas cher, and this year continues,louis vuitton speedy 30, purely personal point of view.
I asked: After, "a drama Two Star" will have a big scene?
Last year, the market for a two-star drama policy implementation rather pessimistic,louis vuitton sacs femmes, think big drama will be the end of high investment, have shouted so and so is "The Last King of drama." But the beginning of the year, the market's ability to digest the policy exceeded expectations, cost more than 2 million / sets still turn a lot of big plays. The reason is that the demand for "quality drama" on the rise, and the price, the video site jointly purchased several cases arise; CCTV and the top few TV prices are still rising space; big drama quick release high value of the second round, these producers have boosted confidence. However, the big drama becomes increased investment premise: video site selling big drama destined bad loss, can not enter the CCTV or large TV drama doomed previous loss. The line would have expected a substantial price reduction actor also seems wasted. A nutshell: there will be big drama, the risk is increasing, in building a high threshold.
Comment: Su judgment based solely on the business logic, the only tongue Jun add here that: In addition to stand the test of the market will have a single set of business big drama production of 200 million yuan, the place to create a "culture card" type of repertoire also should not be overlooked. Countries to develop cultural and creative industries, local governments at all levels to focus on breakthroughs in the direction of the drama, whether it is required for the production of high-grid,red bottom shoes for cheap, or the star of the big coffee paycheck, money is not a problem for them. Risk is whether ordinary drama back to this, the risk is that the ability to play the cards have CCTV prime.
Second question: "listed" Television is the only way the company bigger it,louboutin homme pas cher?
2014 is the year of the crazy capital, tens of billions of capital into film and television, film and television industry mergers average almost six days together, the performance of the backdoor listing on the bet seems the only way for the development of film and television companies. But soon the high valuation bubble cold snap in the first half before the wedding, the second half had a divorce, nearly half failed to complete the merger. Overpriced acquisitions, financial issues outstanding, film and television industry is a lack of space film company listed blocked the main reason, it is foreseeable chance of future film and television companies separate listing will be significantly reduced, earnings will plunge. Because of the limitations of the industry scale, the whole world see separate listing of several film companies, six US film company acquired all the big media conglomerates. So the long run, this scene will occur in China, film and television companies to become bigger, big ambitions, it is to build their own platform, open content channels; small ambition, it is to sell a platform to concentrate on doing their own content.
Comment: 2014 first half, the boss did not want to listed companies is not a good film when the family. Six months later, did not fall into the maze where capital companies are secretly glad. Wealth multiplier effect is all aspire, but the industry is that content is king at any time, the contents of the well, where the child has to face, content to do good,sac louis vuitton pas cher, no lining wrinkled face sooner or later.
Three questions: capital in the eyes of the industry is not "sexy" how to do?
Choose from the industry perspective, financial smart people do more, so no silly money capital sector. Just want to see the movie capital entering this line may take a year, we should also look at the drama in this line for six months, and now look at the variety show production company, three months is enough. Betrays not say, but we are in this line of foam almost crowded. Today, a friend said capital industry, a film company would do a few good drama,christian louboutin, a little annual growth performance, this story has not sexy, and that is the limited capital in the eyes of the imagination. First sound pretty awful, a withdrawal of capital, the industry has returned to the past, a mess, a place workshops. Television's way out is content upgrade and transformation. Either as PIXAR animated cartoons like four years to do a guarantee of original, unique and quality assurance, which is basically the idea to open a hundred years old; there is a road is to accelerate the transformation of product diversification, TV shows, movies, variety reality show animation and even games, and gradually open up the contents of the barriers to comprehensive entertainment companies in transition.
Comment: What is the meaning, Su branch trick is earnestly hope that we take the right path. However, the capital market is not silly money, but smart money overdone. Some listed companies wade muddy water film industry,louis vuitton sac pas cher, beginning did not want to get down to work with high-quality counterparts, but just looking at the concept of a can of speculation, to get rid of distress in the capital markets, as long as the share price uplift, video concept can be, Paochu The concept can, pig feed concept can be. This company is not extinct, this idea of people always, however, the film industry can always bring a rosy imagination, waiting capital assistance is also a handful of companies, mergers and acquisitions inject these things not going to disappear .
Four questions: will exceed the purchase price of the network television it?
Last year, the purchase price of the video site is still equivalent to a star (a TV), but this year there have been a first-round top drama and TV prices were flat, with a few ad before the video site more than 40% annual growth, top drama Price Network television has no suspense over. Traffic from the network point of view, in 2014 the amount of playing more than one billion has been regarded as a good drama, good drama can threshold this year is estimated to rise to 2 billion the amount of players, more than 50 million last year, only one show, and this year has been appear two. Formation and hits contrast ratings, except for a few independent radio drama, the prime-time TV drama ratings generally does not improve, we can imagine Empathy Internet advertisers across the board. Out of the money, of course, will be different voice, video sites continue for many years to listen to TV schedule, with broadcast TV 7:00 stall situation can not last much longer it seems.
Comment: History is always in people caught off guard when suddenly turning. Drama is a traditional industry, the video site is an emerging industry, the drama has been profitable, the video site has been losing money. However, it is directed at constant admission of video viewers, is to develop a mobile video viewing habits of TV video site has always formation coercion. It does not make money, investment network drama has been amplified, the blessing of the capital has been heavy volume. Anyway, the cultural industry is not the outcome than the current market share, but the future ownership positions. Critical point at any time soon, because users have been advancing towards the mainstream, perhaps soon,louis vuitton paris, it is not television diversion to the site, but to nurture super network television drama. Big brother and little brother relationship is dynamic, this world is changing fast.
5 Q: network drama would subvert the drama?
In 2014, nearly one hundred thousand sets network drama presents blowout, film companies have raised their hands to be in transition for a custom network drama video sites can be made to the second half, the wind will soon turn up, against the edge of the subject matter, a spoof of three popular content,sac louis vuitton occasion, low-cost network drama produced on the internet and unwelcome phenomenon annual level of network drama numbered. 2015,louis vuitton soldes, net play will reduce their output to the "big investment boutique" line, there will be four million individual network drama / set on the market. Network drama drama walking a fine line right path instead of the traditional, cottage version, nor is cloning fine drama, it should be for the Internet user's Internet products. For viewing anytime, anywhere, to enhance the interaction with the user, shot broadcast, gradually go through a paid model, true to this day, the main battlefield of the drama of this industry will move to the Internet, Internet-based film industry completely.
Comment: Jun alone tongue firmly believe that network drama is not poor and ugly dwarfish bizarre synonymous network drama can really subversive drama, which depends on whether the huge impact of quality drama. This is not mine drama drama dominate the world, and will not be re-taste plays a dominant. Like Wang sledgehammer audience grow beyond superficial comedy, like Stephen Chow started by nonsensical, gradually became the high spots of the King of Comedy. If the network can not give birth to a serious high-end drama team, the drama will never have to worry about no food. The United States has "house of cards", and we only "Cock silk men," Come on, China network drama.
Six Q: What will bring drama customized trading relationship?
A two-star drama drama brings customization fast, clear positioning theater, TV focused more welcome customized for TV platforms, customized in advance to lock in favor of good drama resources, help to create a platform and brand personality, there is help in creating a single broadcast strategy; and for production companies, fast payment, customized investment, small market risk, but the drawback is customized to maximize the interests of no little creative freedom. A B relationship customization is a game, I think anyone who has a novel or screenplay copyright more active, so stations can also be considered to seize the commanding heights of IP Rights. For production companies, the ability to have a composite is particularly important, especially on project development, entertainment marketing, artist management companies are stronger and have more weight in negotiations platform.
Comment: a two-star era drama, a drama and a future star of the times, the TV platform features, personalized, differentiated survive. How can we do this? Either homemade or custom, in order to ensure uniform standards and distinctive features. Future, custom drama as commonplace as responsible for the audience to fill his stomach. Get out of here first abstract works,sac louis vuitton femme, phenomenal works have to rely on the creative staff in a relatively free environment configuration set, hair growth, cast from.
Seven Questions: walking to see what will bring the drama?
According to statistics of the number of Tencent Entertainment, 2014 to watch the drama mobile terminal has reached 293 million, an increase over the previous year almost doubled. More and more people fell in love while walking on his way to work, when housewives cooking, waiting for clearance and other people's habits have turned to opera mobile devices. Thereby drama industry will have far reaching implications. Workers usually do not empty waiting in front of the TV watching drama is more convenient, and now television viewers on average 39 years of age, the average age of online video users is 29 years of age drama main audience is expected to further down. Second, the drama will move from the living room model, the original collective family dinner to watch the scene into a personal pastime, dreaming tools more user segments, and even user-oriented features. Moreover, TV content and make more fast food, more suitable for small-screen viewing. We previously accustomed to call the drama, maybe the future will be called the video plays, changing the way people act will give rise to a movement of ecology.
Comment: walking to see, mobile video, one result is fragmentation brought about survival. "Cock wire Men" and "King sledgehammer" are not the full story line, as long as the local sparkling, funny moment you can live well. On the screen was "Love Apartments" also has this tendency. Indeed, according to the king's tongue experience alone, an rigorous logic, rules and layout of the article is often not as good as the microblogging Jina, some more text verse series high flow. This is the age of the Internet reading features, can not tell good or bad.
Eight Q: Why is the king of the Internet novel?
2014, Internet novel adapted into a television series almost to the blowout of the state. Fiction copyright prices soaring, frequently three, five million of the film adaptation rights, film and television companies to buy more and more big bet copyright. Careful study which causes: a "small time", "Zhen Huan Biography", "why silent farewell," the adaptation of the successful people see a strong fan power, fan fiction television drama convert natural audience is the marketing tool; video site has become a big buyer , TV Internet increasingly need to consider the tastes; plus basic network novel readers are young, so IP is easy in the movies, TV shows, hand travel, open boundaries of the theatrical type, suitable for the whole product development will increasingly large IP more expensive. Adaptation of the novel thermal network also spawned a counter-attack idol, according to the network last novel costume and fashion idol favorite topic, but today's Internet novel basically do not care about people's mental problems, no resonance and social thought, this continues , network TV series novels will bring "light" era.
Comment: Internet novel from head to toe are permeated with business atmosphere, and never took cater flattering traffic. If left intact inflicted drama, most are LOW. But if people through improvement of traditional drama, by its popularity to its feeling and texture, it will form a hugely popular thing.
Nine Q: The rise of the middle class fun begin?
2014 watch TV shows or partial female viewers overall, the largest type of theme or urban drama, but there were two changes: the crowd of young, middle-of interesting. On the network first opera crowd is 90, followed by 80,sac louis vuitton pas cher, they led the drama to younger viewers overall direction. Aesthetic tastes of young opera will be biased towards drama, drama industry, exclusion sentimental, daily necessities of family drama. Meanwhile, the city produced the rapid rise of the crowd, they are more concerned about the emotional, life, marriage, career these mental distress,sac louis vuitton pas cher, aesthetic taste requirements of fashion, the actor high color value, well-made, on the contrary not obsessed full of ordinary people breath home fighting drama, the middle Fun strike retired general public interest can be seen major changes in the drama of last year. 2015, there will be more drama, drama industry, marital drama on the market, but also conducive to small meat-and-coming actor overnight.
Comment: Fun in the formation of the middle class, the middle is a small minority interest. China's middle class itself "complete lack" than identity, status, money, wealthy elite than not,louis vuitton pas cher, than pure, progressive, no burden than not Cock wire, often suffer much money to lose, more Ningba levels are not high, simply caught among a group of people. They taste fine, but the lack of blazing heat of life, is bound to be indecisive, unable to enjoy the burning.
Ten Questions: more screen time to redefine the content is king,sac a main louis vuitton?
TV, PC, mobile phones, billboards, our time and space have been "screen" surrounded, this is a focus of the times, because the screen is everywhere; but this is an era of scarce attention, because attention force is dispersed more and more media and channels, and the "content is king" will be redefined. Not produce a unique high-quality content on a certain king, you have to be able to effectively spread to the job. You have to research the channels can often achieve multiple content spread across multiple media platforms to multiple terminals king; you have to study users, only to get through each end-user content to the outbreak. So the contents of IP war has turned everyone in the headwaters grab novels, games copyright, we want big investment punched a "high concept" video products, or Where is the father of the reality show, or "Why silent farewell "TV series, or" League of Legends "game, then derived brand, to create a different cross-video products, cross-platform communication, interactive marketing, to achieve maximize the dissemination of results. This process will be some people think, "Where is the father," "run it Brothers" movie did not like the movie, but the box office hit, this scene will take place in the TV series,louis vuitton paris, extending from the other sources of content brands to drama, to do it may simply not consistent with the traditional rules of drama, but it can not stop the big fire sale.
Comment: Features multi-screen era is integration. Integration and network drama TV series, movies and arts integration, the so-called IP development is a fish to eat, there will be an extension of the commercial potential of four seeds, splitting suffered. The near future,red bottom shoes for women, the so-called mature IP development and exhausted, the original martial arts was shelved for a long time, how am I going to do? Do not you see, hot drama remake of the cycle already getting shorter, Jin Yong bother him count the number of old money, right? For people who have the ability, rather than to bite the bun fight for others, how about an own original IP, lucrative?
[Text / Su comment / Lixing Wen]
相关的主题文章：