It is understood that the Jiangsu Education Publishing House

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Fourth-grade language textbook on the cover of being implanted hospital ad? Recently one on the "fourth grade textbook is actually advertising ×× hospital - how do you see? "The net posts one, attracted a lot of friends talking about. Originally,hogan rebel uomo outlet,http://www.tongqiong.com/read.php?tid-470.html, in the fourth grade for Jiangsu upper (lower) language textbook cover illustrator, impressively displayed words on  hospital building: "Pok Oi Hospital."
It is understood that the Hospital is a private hospital, publicity in gynecology, male dominated, so the hospital name appears on the cover of primary school textbooks,hogan interactive uomo, inevitably lead to questioning. So, textbook cover "POH" What is the brand of intentionally implanted hospital or unintentional publishers whom? Reporter conducted some investigations.
Users questioned
Fourth grade language textbooks
Cover is implanted hospital ad?
Recently,http://www.zhongguoxiangqi.com/forum.php?mod=forumdisplay&fid=2&filter=typeid&typeid=1, netizens' romantic hand in hand "release entitled" fourth grade textbook is actually advertising ×× hospital - how do you see? "The net posts, said the language textbook printed on the cover of fourth grade," the words Pok Oi Hospital. " A ripple, users are talking about.
Reporter borrowed from Nanjing hands a fourth grade parents to the next grade four languages ??Textbook. The cover of the book is a few children to nurse flowers scene, the background is printed with the Red Cross building building, while the upstairs party really says "POH" four characters. Open textbooks, textbook on page 76,scarpe hogan outlet, there is a concerning the fight against "SARS" assignments questions,store hogan, and cover the bottom with a different color illustrations. This marked the upper cover of language teaching: primary and secondary schools by the National Textbook Evaluation Committee passed a first reading in 2003,hogan interactive 2012, is compulsory curriculum standard textbook. The lower left side there is a black box marked: This book provides free of charge by the Jiangsu provincial government.
"Opt-content textbooks, even painting on the cover should be positive and should not be implanted in such advertisements like hospitals." After a parent found to express the view.
It is understood that the Hospital is a national chain of private hospitals brand,hogan beige, in recent years, the brand has a lot of advertising market, advertising content in andrology, gynecology.
So, textbooks in the "POH" What is the hospital's intention to implant brand, or publishers unintentionally whom?
One response to
Illustrator:
Creative background at SARS, promote love
"We use this material with a number of years, the teachers have not been aware of this problem." Zhou Feng, president of Nanjing Baixia large optical path is to teach languages ??in primary schools, for the users of this question, President Zhou surprise. "The illustrations and text inside the same theme,hogan outlet on line, so everyone has been so taught, there is no association has done, but now suddenly was reminded,hogan scarpe outlet, it touches found that there may have misread, but as a language teacher, will guide students, Pok Oi Hospital here fraternity, is the sense of love of language, rather than the reality of the Hospital. "
Reporters then tried to contact the cover illustration creators - Jiangsu Institute of Education Fine Arts Department, GB Soviet version of the small language teaching associate editor Professor Zhang Guangcai.
"I drew a lot of illustrations for textbooks in the creation is very attention, can not take a joke textbooks, go for commercial organizations to advertise." Zhang told reporters before to this illustration is in the context of the creation of SARS.
"This piece is about 2003 illustration creation, when the core of this material is in the human face catastrophe when medical staff with a great capacity to love,http://hskjzf.com/news/html/?6602.html, threw himself at the expense of the patient in order to save themselves." Zhangguangcai said,http://gamsa.net/guestbook/index.php?item/create_form/1, "the article included in the text "Forever medical worker" is about sacrifice for the treatment of SARS patients nurse Ye Xin deeds, so that time is used as the cover art of this illustration is to promote the human love of the main theme. "
Response to the two
Textbook editors:
This is not a "product placement"
It is understood that this fourth grade language textbook published by Phoenix Media Group Jiangsu Education Publishing House. "There will be no advertising materials implants!" For the question raised by netizens, grade teacher, primary school language teaching Jiangsu Education Press editorial Yang Xinfu teacher categorically denied.
"This is a textbook illustration of the cover painting situation is not realistic figure to stimulate children's thinking consciousness. Screen is teaching the" eternal whites ",scarpe hogan," for the first time hold the mother "and combine text , multi-angle interpretation of the meaning of love,hogan donne 2013, praise the caring and responsibility of medical staff, so on the cover presents a student nurse flowers to the two scenes,scarpe hogan in offerta, while in the background 'fraternity' Hospital,prezzo scarpe hogan, is to take the 'fraternity' meaning, is a tribute to the selfless love of the majority of medical workers, the zeal of love, is not specific to a company 'POH', let alone for a hospital to advertise. "Yang Xinfu teacher said.
Experts attitude
Content should be easy to produce misreading of amendments
It is understood that the Jiangsu Education Publishing House (for Jiangsu) primary school textbooks in Jiangsu, Anhui, Shandong and other regions using a lot. Reporters found that the area has been used textbooks,http://qianlinan.com/forum.php?mod=viewthread&tid=203044&fromuid=50301, teacher well known because of the text content,hogan beige, so there is no ambiguity intent textbook cover,scarpe hogan online, but for some people who are new to teaching, a look at the cover, someone would "POH" the association .
"Do not remind carelessness, a reminder really is easy to misread." Interview,http://www.foss.lk/comment/profile.php?uid=1,scarpe hogan uomo saldi, an elementary school language teacher analysts say,scarpe hogan prezzo, for children, and now the outside world filled with all kinds of information, adults to guide their children have a choice to accept. "Textbooks should be very strict. Due to the use of this material a long time, then cover illustration creative background are not so many people understand,scarpe tipo hogan,http://www.menqiu.com/home.php?mod=spacecp&ac=blog&blogid=, the situation is constantly changing, so the 'POH' use only in today's generation some misunderstanding. "
The new curriculum standards released
Textbook brewing new adjustment
Jiangsu Education Publishing House primary school language teaching Liang, deputy editor, said in general,woolrich outlet, textbooks will be revised once a semester, the purpose of the course is based on a number of issues that appear to be adjusted. "But some of the issues is really hard to detect, such as 'POH' problems mentioned this, and had no problems, but now it is possible to generate netizens proposed misreading For such problems,hogan donna offerte, we will carefully textbook editorial department research,hogan collezione 2013,http://thehospoda.com/kunena/13-living-here/7236-installment-payday-loaans/reply, as long as the research believe that indeed justified, will be corrected in a timely manner. "
Insiders revealed that the controversy generated fourth-grade language textbook covers, already has replaced considerations, the new cover photo is also in preparation. It is reported that the national version of the 2011 compulsory language curriculum standards have been issued recently, according to the new curriculum standards, textbooks will also be brewing a new adjustment. Reporter Wang?