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had caught the stomach because of the country's young people and create a lot of opportunities before the fire - Taobao data show that La matsutake, Connaught Deng ham, milk tablets Inner mentioned tofu, tofu Huizhou hair, Dali Rushan ... search volume reached more than 400 million times, a total turnover of more than 5.82 million pieces. Not only gourmet specialty,barbour paris, even cooking suite turnover have increased significantly, various pots, pots grew 21.78%,woolrich parka, for traditional cooking casserole, steamer, etc. as much as 33.4% and 70.86%.At the same time, Ctrip timely launch of the "travel tongue", also received a good market feedback. Hainan and music crab, Yunnan bridge noodle,parajumpers femme, Beijing roast duck,parajumpers, tofu, Hunan, Sichuan hot pot ... more than 20 provinces and cities, "eat goods Tour" documentary followed the fire together.From product to brandA program that can output the economic benefits can be very direct,woolrich, can also be very circuitous.Direct manufacturers such as sponsorship.
and this trend, in fact,doudoune pjs pas cher, can be described as a consistent.In Shanghai Oriental TV, for example, was founded at the beginning of the 1990s variety show, in addition to "a stage on three sides, the audience," the cabaret,louboutin homme pas cher, the whole family is involved in type of parent-child game. Xu Xiaoyan analysis:. "At that time, many people may not Bedroom,louboutin paris, three hall, a large family gathered in one room, facing a TV variety show so people need to watch for the whole family." But with the the change and improvement of living standards of society, "When substance met,louboutins, will be more emphasis on individuality of each family member. To big to say, every age manifested consumer trends, viewing trends, as well as the variety of trend,mulberry outlet, it must be this age and social background of a relationship. Why variety show sense of technology, higher technical sense, a greater emphasis on the participation of the audience? Because young people enthusiastic about the Internet,abercrombie france, new media, is the technology itself,mulberry handbags, Technology has changed the world,mulberry sale, TV is the same. "The rapid development of new media.
advertising revenue, it can be as large amazing. 2005 Hunan TV's "Super Girl", with "civilian Feast" related earnings hit 766 million yuan. In 2010, the Oriental TV "China Talent Show" received 70 million yuan sponsorship from Procter & Gamble headquarters,woolrich outlet online, 15 seconds of commercials show the price up to 24 million. To 2012, the price has been "The Voice of China," the 380,000 every 15 seconds, more than 100 million yuan in the finals again and again every 15 seconds beyond. And Jiangsu TV's flagship program "You Are the One" in 2012 advertising investment crazy suction gold 1.8 billion, second only to the CCTV "News Network" and "Focus", a variety "suck money king."In addition to the direct economic returns obtained from the program makers,chaussure louboutin femme, brand operators, sponsors, advertising agencies,parajumpers homme, carriers, etc ... way beyond television,boutique louboutin, especially the value of the brand invisible variety show is quite amazing: "Winner" The commercial value of the brand is expected to more than 200 million yuan; "My SHOW" up to 960 million yuan; "Super Girl" is more than 20 billion, is several times as much as traditional programs. A variety show brand to brand and even entire TV revenue is not impossible - "Talent Show" earnings season, once accounting for as much as two percent of the total annual income of the Oriental TV.The variety show in more mature industrial model of western countries, even to see the long-term effect of this brand. Father "America's Got Talent" and Simon Cowell once said: "the draft should not be just a game, it's behind the needs of a whole chain of support." Variety show copyright buyers in making "whether to buy." decision-making, one of the important factors in his judgment.
without exception, are inextricably linked with the preferences of young people. Sensitive national television who in recent years has also tasted the "introduction of overseas Variety mode" sweetness. Following the "Talent Show", "good voice" huge success, Dragon TV's "Top Chef" has been broadcast to the second quarter; reminiscent of "American Idol" and "Chinese Idol" is in a period of intense propaganda; Hunan TV introduced "X phoneme" copyright "the strongest voice of China", the long-awaited, please review the talent show in a rare Eason Zhang Luo Zheng Jun ... entertainment territory dispute major TV, ascendant.Do not ask what young people needThere is a saying in the past television circles, called "who in the world was a variety show." Now it seems, they can be changed to "get young people who in the world." And look at the domestic variety show from scratch twenty years of development history.
is to see that it is not from a product into a brand; its audience adsorption force, can not from the TV screen, to more dollars.In 2002, the United States spent nearly 70 million yuan Fox bought from the United Kingdom, "American Idol" (American Idol) landing rights. May seem expensive, but the program was broadcast, the accompanying music industry, IT, performing arts industry, new media business, and so on, forming a potential intersection, hit a huge profit. And swept more than 260 countries around the world, "Top Chef" (Master Chef), then known as Rupert Murdoch's daughter Elisabeth founded Shine Group television production company "the most commercially valuable program," popular in the world, in Australia many countries the United States, Italy, Greece, India and Israel have to create a ratings record.Booming these variety shows and extraordinary value they create.
select the viewing screen terminal with each passing day, it is clear impact on the traditional TV screen. But  do not think television and the Internet is a piece of cake cutting relationships: "We like to use the TV, the Internet as a distinction, but this division only channel on the eyes of today's young people are in fact no such distinction,chaussure zanotti, he. You can play seven or eight channels simultaneously, just to get what he wants content. Of course, he will choose what he finds the most authoritative, most efficient.
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