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"things wine", "human wine",parajumpers femme, Maotai wine country known as known, has been given too much beyond its brewing process, the taste value. How to balance itself between earnings growth and public image,hollister, so Maotai dilemma.Diversified development VS fratricideMaotai trying to find a way out of this difficult situation.A liquor industry survey results show that during the Spring Festival in 2013 for "liquor sales season," liquor market differentiation obvious, high-end wine sales terminals generally down, but strong demand for low-end wine competition. In this case, Maotai had to re-examine the question in the end brand expansion, will tilt the performance of low-end liquor focus to the field.In Yuan Renguo seems to be up to the Maotai Group 2020 sales revenue of 100 billion yuan more than the target,parajumpers pas cher, it must take "a wine-based, appropriately diversified" road.Industry analysts, Maotai Group has begun to favor the development of strategic focus Maotai series of wine. "Diversified development,hollister kids," will be based on learning wine, butter and other Chinese Maotai Group "mid-range sub-product" of the force. Among them, according to Maotai plan in 2013 learning wine will achieve sales of $ 5 billion.However, many products and sub-products as well as the Sun "concubine" products,christian louboutin pas cher, increase profitability for the Maotai Group, but also can not avoid hitting the Maotai "wife had" market, Maotai pure blood products and brand protection of worrying.Once heard,parajumpers femme, learning wine hope can replace 53 degrees Flying Moutai at eighteen after becoming the government to entertain with wine. "I would rather drink a true learning wine,hollister pas cher, drink fake Maotai,doudoune pjs," saying it is spread like wildfire. It is said,hollister abercrombie, for learning wine Maotai executives aggressive campaign quite dissatisfied with learning wine executives faced embarrassment had repeatedly come forward to clarify "will not replace learning wine Maotai become the largest hospitality with wine."Expanding production capacity and the contradiction between the decline in sales.
in order to give the market time to digest slowly recovering demand, and gradually get rid of dependence on government spending, especially high-end domestic liquor liquor consumption will gradually upgrade. "The king of the future development of Maotai still confident.In the face of this Red River all the way to the development of the winery, its admirers say, from Maotai who saw the growing domestic brands famous the world's "wine country" of the gas. And in the eyes of critics,chaussure tn pas cher, saw the Maotai between public conflict with the interests of the government procurement wavering between product diversification and hesitant internal competition between the insured and the yield is difficult to choose.Maotai is a contradiction in itself, as an independent brand in front dressed in red negative voice on the line the road so far. Maotai able to clarify whether the contradictions, to make realistic choices based on their own resources,tom ford shoes, the answer can only be left to the next solution.{{Hang forlorn twilight krypton Benjamin Xuan{{The Times krypton Norwich{{Round Fen rotten creek clean ? CORDIFOLIA VAR.
Maotai rival, with the introduction of measures to control the amount of high-end liquor Wuliangye again after the implementation of low-price policy, "control the amount of the price increase" has become one of the main measures in 2013 Wuliangye.Earlier this year,zanotti homme, Maotai limit order execution for many years due to antitrust touch the red line was forced to stop, in some areas 53 degrees Flying Moutai prices began to loosen. February in Guizhou Province "two sessions", Yuan Renguo announced due to market reasons, the lower target, Maotai Group strive to achieve the 2013 sales increased 18 percent to 41.6 billion yuan. Compared to 2012, and the annual sales income of 50 billion yuan target Maotai Group has proposed site have come down."Maotai is no need for a non-target while doing a wrong decision." In Wang Chaocheng view, Maotai is not, as public opinion said, suffered a major crisis such as the verge nick trend."It's just a short-term growth is not so fast. As long as the scale of production and do not put too much.
you need through a series of alcohol and co-brand development to balance, but this "balance" the adverse consequences is this: those close to market positioning, market coverage overlap of Maotai between the "offspring" are getting squeezed market, or even result in fratricide situation.There are wine industry consultant analysis, with the development efforts to increase cooperation Maotai, three years after the series Maotai liquor and co-branded sales will account for more than 50% share of Maotai,outlet abercrombie, but as the market expands, the drawbacks of this model will gradually appear, Maotai brand and flagship products will be faced with "internal" impact.VS high yieldBrand huge gold absorption capacity Maotai people who make confident, volume and price seems to be an ideal thing to another state.Store retail price 500 ml of 53 degrees Flying Moutai was sold for 1519 yuan. When the most popular, the market was more than 2000 yuan Scoop.Maotai Town People's Congress Chairman Zhang Wei original flight had said, Maotai Town moved out of the 3,hollister italia,000 people in 2010,Giuseppe Zanotti Pas Cher, moved to the wine country town, half of the reason is to give Maotai leave enough space for development. This year,hollister site officiel, Maotai factory expanded eight production plants, the equivalent of 6,000 tons of production capacity.Maotai developed to such a large scale, the relationship between "quantity" and "price" becomes difficult to coordinate."Excessive production,tn pas cher, prices are restrain." said."Maotai years has wanted to build itself as FMCG and luxury fit,air max pas cher femme, however, is characterized by FMCG lowest volume, while luxury brand product features are limited and expensive." Wangzhao Cheng explained, "Maotai has admitted that he is not a luxury, but in the eyes of the public, high-end liquor Maotai is the benchmark. ""Cake and eat it, can not have both, Maotai should learn how to do subtraction." Wangzhao Cheng believes that Maotai need for their brand positioning strategy clearer.By the market downturn and the impact of price upside down.
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